Privacy Policy

When you submit a cash-offer request through our website, we collect the following information:

• Contact information: First name, last name, phone number, and email address.
• Property information: Property address, property condition, and your desired selling timeline.

We also collect standard technical information automatically when you visit our site, including your IP address, browser type, pages visited, and referring URL. Our cash-offer form is hosted through GoHighLevel (LeadConnector), which may set browser cookies necessary for the form to function. We do not currently use Google Analytics or Meta Pixel tracking.

We use the information you provide to:

• Prepare and deliver a cash offer for your property.
• Contact you by phone, text message, and/or email to discuss your offer and answer questions.
• Maintain records of our communications with you.
• Comply with applicable laws and regulations.
• Improve our website and services.

We do not sell your personal information. We may share your information only in the following limited circumstances:

• GoHighLevel / LeadConnector: We use GoHighLevel as our customer relationship management (CRM) platform to store and manage your contact information and follow-up communications.
• Internal team: Your information is accessible to members of the Liriano Realty team who work on your inquiry, including acquisitions and follow-up staff.
• Service providers: We may share information with trusted vendors who assist us in operating our business (e.g., communication platforms), under confidentiality obligations.
• Legal requirements: We may disclose your information if required by law, court order, or government authority.

SMS consent: Information collected for the purpose of SMS messaging is not sold, rented, or shared with third parties for their marketing purposes under any circumstances.

By providing your phone number and submitting a cash-offer request, you expressly consent to receive calls and text messages from Salem Silver Capital and Liriano Realty at the phone number you provided. These communications may include information about your cash offer, follow-up questions, and appointment scheduling.

• Message frequency: Message frequency varies based on your inquiry and our follow-up process.
• Message and data rates: Standard message and data rates may apply depending on your mobile carrier and plan.
• Opt-out: You may opt out of text messages at any time by replying STOP to any text message you receive from us. After opting out, you may receive one final confirmation message.
• Help: Reply HELP to any text message for assistance, or contact us at info@lirianorealty.com.
• Third-party sharing: Your consent to receive SMS messages is not shared with or sold to third parties for their marketing purposes.

You may also opt out of phone calls or email by contacting us directly. Opting out of communications does not affect any ongoing business relationship or legal obligation.

Our website uses cookies and similar technologies to operate certain features. Specifically:

• Form functionality cookies: Our cash-offer form, powered by GoHighLevel (LeadConnector), uses cookies to enable the form to load and track form submissions correctly.
• Session cookies: Standard browser session cookies may be set to remember your preferences during a single visit.

We do not use advertising cookies, Google Analytics, or Meta Pixel at this time. You can configure your browser to refuse cookies, though some site features may not function properly as a result.

We retain your personal information for as long as necessary to fulfill the purposes described in this policy — primarily to evaluate and follow up on your cash-offer inquiry. If we do not enter into a transaction with you, we may retain basic contact records for up to three (3) years for business record-keeping and legal compliance purposes, after which they are deleted or anonymized.

You have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Ask us to correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to any legal retention obligations.
• Opt-out: Unsubscribe from marketing communications at any time by replying STOP to any text, clicking “unsubscribe” in any email, or contacting us directly.

To exercise any of these rights, email us at info@lirianorealty.com with “Privacy Request” in the subject line. We will respond within a reasonable timeframe.

If you are a resident of Massachusetts, you have rights under the Massachusetts Consumer Protection Act and related privacy regulations, including the right to know what personal information we collect and how it is used, and the right to request deletion of your personal data. To exercise these rights, contact us at info@lirianorealty.com.

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Material changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

This policy is provided for informational purposes. If you have legal questions about your rights under applicable privacy or telecommunications law, we encourage you to consult a qualified attorney.